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Crea
    tive
direction

2020

The Brief: Digitally present a communication campaign, produce a digital brandzine, editorial photoshoot and short film for Agnès b.

Agnès b: A visual research book was created and concepts were developed based on findings for a photoshoot, brandzine and film. For this project I underwent the full film production process to create a 1 min film; concept, moodboard, storyboarding, shot lists, scripting, casting, location, filming and editing. The photoshoot was fully planned and used as an editorial for the brandzine. The full scope of editorial planning was adopted for the brandzine; graphic design, page layout & flat plan, story writing, content creation and editing.

The concept: Titled Sunday's Girl the concept centred around emotional engagement by personifying Agnès b as Sundays girl to create a story telling campaign. Sundays girl would become a sort of brand ambassador communicating with its consumers through telling stories about her Sunday. The final film was a peep-hole of one Sunday morning, the photoshoot was shot on location in tandem with filming to maintain consistency. The brandzine focused on the senses. The visual direction was inspired by Wes Anderson's mastery of visual story telling taking particular cues from his art nouveau colour palette, interesting points of view through idiosyncrasies and vocal narration and creating a micro-world.

The sense of touch: a focus on craftsmanship, sense of time: a feature on the snap cardigan through the seasons, sense of taste: a collaboration with French cocktail drink Ély.

Samples of the final work are below. Get in touch if you'd like to see/know more.

Idea Generation / Creative & Art Direction / Film Production / Photoshoot / Magazine / Layout / Styling / Advertising / Presentation

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